Document Note: Background: I want clear, actionable guidance to set prices for my web design agency—how to choose pricing models (fixed/recurring/value-based), package services, communicate and justify prices to clients, and iteratively test and refine pricing to maximize profit and client outcomes.
💡 Price for client value and outcomes, not just hours — quantify the business impact (revenue, cost savings, time saved) and charge based on that perceived value rather than purely on time or cost.
🧩 Create clear packages and tiers with defined scopes, deliverables, and add‑ons — include recurring options (maintenance, hosting, growth retainer), use anchoring with a premium tier, and set minimums to avoid low‑value projects.
📈 Test, track, and iterate — experiment with prices, offers, and messaging; measure conversion, lifetime value, and profitability; raise prices periodically and document scope in contracts to prevent scope creep.
If you want these tailored to your actual highlights/notes, paste them and I’ll summarize specifically from your notes.
Summary: Price software by the value and unique features you offer.
Choose one-time, subscription, or support fees so you cover support and make steady income.
Set prices to fund growth and ongoing work so you can keep delivering value.
