Summary: Getting creative doesn't require drugs, but rather a shift in mindset and approach. Instead of treating creativity like productivity, where we work harder and expect ideas to appear, we should focus on adding new inputs. This can be done through techniques like the Swedish House Mafia Technique, where ideas are bounced back and forth in a collaborative setting, or Balaji's Transformer, where ideas are transformed from one form to another (e.g. writing to drawing). Other strategies include creating an evil twin to explore new ideas, waking up early or staying up late for peak creativity, studying history for a broader range of inputs, avoiding toxic and dramatic people, consuming niche content, spinning wheels with thought-provoking questions, and not identifying too closely with ideas.
Most people only consume content made in the last 24 hours. @david_perell calls this the "Never-Ending-Now"
If you study history, your inputs go from the best content in the last 24h to the best content ever made. (View Highlight)
