Summary: Competitors face market pressure to be cheaper, simpler, or more convenient. Some markets reward durability, elegance, and thoughtfulness instead. Bringing different customer desires together can be a real challenge.
Choose your customers, choose your future. (View Highlight)
Note: This may be relevant on an individual level, but also at an organizational level. Who are the customers my org is choosing. Who are the customers I am choosing. Where will that take us/me?
