The Four Big Risks
The Four Big Risks

Metadata
- Author: Marty Cagan
- Full Title: The Four Big Risks
- Category: #articles
- Summary: In the first edition of my book, INSPIRED, I discussed how successful products are valuable, usable and feasible, where I defined “feasible” as both technically feasible and business feasible. While it’s easy to remember these three attributes, over the years I’ve come to believe that it was obscuring some pretty serious risks and challenges, and making […]
- URL: https://svpg.com/four-big-risks/
Highlights
- , I argue that strong product teams have moved beyond Lean and Agile in three important respects:
- Tackle the big risks early – especially value risk and business risk
- Figure out solutions collaboratively – engineering, design, and product, working side-by-side
- Focus on solving problems – it’s not about features or a roadmap; it’s about delivering results (View Highlight)